Company News

The marketplace at www.nestle-marktplatz.de now offers details of around 1500 domestic and foreign products and 72 Nestlé brands, and allows consumers to rate, comment, seek advice and share ideas with each other, as well as directly order products. Nestlé Marktplatz encourages two-way communication among consumers, as well as with Nestlé direct. The food industry's first social commerce platform is based on the hybris B2C commerce solution. This solution coordinates and streamlines numerous data domains on a single Web-based platform, thus ensuring consistency across all channels and systems. Nestlé Deutschland AG also deploys the hybris Web content management solution, a marketing and publishing tool with Web content management functions.

hybris has today revealed the results from a Proof of Concept test of its eCommerce platform running its database on a quarter-rack Oracle Exadata Database Machine X2-2. The results revealed that, when combined with the Oracle Exadata Database Machine, the hybris eCommerce platform was able to support over 10,000 individual page views per second , a result seen to be ‘impressively high-performing’.

With more than 400 brands, Nestlé is represented on countless markets all over the world and has become a household name. The company launches several hundred new products every year. Nestlé has selected hybris to carry out its specialized e-commerce actvities. In doing so, the food company has chosen the Hybris e-commerce solution, which features PCM, WCMS, and advertising. Decision-makers at Nestlé were especially impressed by the solution’s high degree of scalability as well as its wide range of features.

hybris has earned a ‘Hot Vendor’ rating in the 2011 Value Index for Product Information Management, a new category of quantified, research-based indexes on technology and products produced by Ventana Research. The idea behind the Value Index is to help organisations to ascertain the value of selected PIM applications available on the market and make choices based on a clear understanding of how well these offerings will satisfy their requirements. The Value Indexes are the result of wide experience and knowledge of the market coupled with in-depth analysis of technology suppliers’ products. The methodology used evaluates detailed aspects of product functionality and suitability-to-task as well as the effectiveness of vendor support for the buying process and customer assurance. As a result, the Index reflects the value offered by a vendor and its products.

IDC looked at how retailers can improve their sales and customer retention through improved multichannel planning and customer service. The research, entitled “Unified Retailing – Breaking Multichannel Barriers” (dated September 2010), cites the fact that store sales influenced by online customer research are three to four times larger than total e-commerce sales. The implications for retailers are clear; unless they start to cater for the increasingly sophisticated customer across all channels, overall sales will suffer. To download a copy of the IDC report, “Unified Retailing – Breaking Multichannel Barriers”

We have just returned from Shop.org Annual Summit which was abuzz with tremendous excitement and great conversations in sessions, on the expo floor, and at the various networking events. We kept our ears to the ground and watched the big trends emerge.

KAISER + KRAFT EUROPA, the leading B2B mail order company for office, factory and warehouse equipment, now operates 30 international online shops based on hybris Commerce and following the adoption of a consistent multi-channel sales strategy. hybris has enabled KAISER + KRAFT EUROPA to manage its extensive product range across its online shops and catalogues centrally and efficiently: for each selected channel, product information, pricing and customer-specific details can be retrieved from a dedicated system. This guarantees a uniform brand image for five of the Stuttgart-based company’s brands in several European countries.

hybris has won the contract to provide Stanley Gibbons, an AIM listed company and the World’s leading name in stamps and autographs, with an eCommerce platform based on hybris Commerce. The deal, in partnership with UK-based web consultancy Sceneric, is an exciting move for hybris into a new sector in the UK market (with Stanley Gibbons’ focus on the portfolio and investment side of the global collectibles market). According to Donal Duff, COO of Stanley Gibbons: “We decided in early 2010 that there was huge potential for us to increase our business and revenue through the online channel. Not only would an increased and effective presence online allow us to capture sales with existing clients, it would also allow us to expand our sales overseas into key markets such as the US and Far East. Stanley Gibbons plans to use the hybris platform to offer online auction facilities for its customers and also virtual dealing rooms. “The possibilities are very exciting,” concluded Duff. “We look forward to working with hybris and the expansion and development of our global business through the online channel we are developing.”

hybris, a solution partner for SAP® Business ByDesign™, is delighted to have been selected by SAP AG as a solution partner and today announced it is providing a complementary solution for the SAP on-demand offering for midsize companies. The hybris pre-integrated, on-demand B2B and B2C eCommerce solution is called hybris Commerce for SAP Business ByDesign.

Japan-based Bridgestone Group is the world’s biggest manufacturer of tyres and rubber. Bridgestone products are sold in 150 countries around the globe, and from mid-2010 hybris will be contributing decisively to that: Bridgestone runs Firststop in Europe, a chain of just over 2,000 stores selling tyres and other car accessories. Firststop will also sell tyres online, with each of the 2,000 store owners using his own product cockpit to post special products and promotions on the net. All online functions are based on a hybris platform that has been closely tied in with Bridgestone’s SAP system.